Over the last 10+ years, I’ve had substantial experience with both health care clients and non-profit accounts. Each present their own specific sensibilities and challenges. The Bayonet Point Regional Medical Center ad championed their recent inclusion in U.S. News 100 Best Hospitals report. Trade ads for Zeiss Humphrey, Surgical Specialties, and Sunrise Technologies all used straight-forward design and a concept with a slight twist. This Easter spec ad for Hyde Park United Methodist owes it’s concept to The Animal’s rock anthem. The United Cerebral Palsy / AdvanceAbility Solutions ad was part of an overall rebranding campaign. Although it’s 10 years old and never ran, this pro-bono spec ad for the Alzheimer’s Association is one of my favorites.