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United Cerebral Palsy: direct mail concept and design

Although the invitations were printed in color, I designed them to only print one-sided. A local printer did them at cost. The message was unveiled step by step as it was unfolded. The result? A very effective and cost effective invitation.

As part of United Cerebral Palsy of Tampa Bay’s fund-raising and development efforts, small groups of community and business leaders were invited to an on-site luncheon to introduce them to the worthwhile work being done. UCP needed cost effective invitations that would grab the attention of busy executives. We came up with the “free lunch ” hook and used Albert Einstein and a retro “dad ” to get the message across with a little bit of humor.

UCP: Einstein invitation
UCP: Einstein invitation
UCP: Einstein invitation
UCP: Free lunch invitation
UCP: Free lunch invitation
UCP: Free lunch invitation

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